A decade in the past, Nvidia was a serious graphics card maker, vying with opponents like AMD and Intel for dominance. Now it is an AI big with 70% to 95% of the market share for AI chips, and the brains of OpenAI’s ChatGPT. It is also the best-performing inventory with the very best return prior to now 25 years.
Why did Nvidia put money into AI chips over 10 years in the past, forward of the competitors? CEO Jensen Huang and board member Mark Stevens, Nvidia’s two largest particular person shareholders, talked to Sequoia Capital associate Roelof Botha to clarify what Botha referred to as “probably the most exceptional enterprise pivots in historical past.”
Nvidia’s unique product was 3D graphics playing cards for PC video games, however firm leaders seen by the mid-2000s that the PC market was hitting a development restrict.
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“We felt we had been at all times gonna be boxed into the PC gaming market and at all times knocking heads with Intel if we did not develop a model new market that no person else was in,” Stevens defined.
Jensen Huang, co-founder and chief government officer of Nvidia. Photographer: Lionel Ng/Bloomberg by way of Getty Photos
That want for a brand new market intersected with a product Nvidia already had readily available: its graphics processor unit, or GPU, which might be used to energy duties outdoors of gaming. Researchers at universities internationally started exploring the graphics playing cards, ultimately constructing superior computer systems with them.
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Huang recalled assembly a quantum chemist in Taiwan who confirmed him a closet with a “big array” of Nvidia’s GPUs on its cabinets; home followers had been rotating to maintain the system cool.
“He mentioned, ‘I constructed my very own private supercomputer.’ And he mentioned to me that due to our work… he is in a position to do his work in his lifetime,” Huang mentioned.
Different researchers, like Meta AI chief Yann LeCun in New York, started reaching out to Nvidia in regards to the computing energy of its chips. Nvidia started contemplating the AI market when AI had but to enter the mainstream and was a “zero billion greenback market” or a market that had but to materialize.
“There was no assure that AI would ever actually emerge as a result of, take into account, AI had had many stops and begins over the past 40 years,” Stevens mentioned. “I imply, AI has been round as a pc science idea for many years. However it had by no means actually taken off as an enormous market alternative.”
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Huang and different firm leaders nonetheless believed in AI and determined to take a position billions within the tech within the 2010s.
“This was an enormous pivot for our firm,” Huang mentioned. “The corporate’s focus was steered away from its core enterprise.”
Huang highlighted the additional price, expertise, and expertise Nvidia needed to account for with the pivot, because it affected your entire firm. It took 10 to fifteen years of effort, however that enterprise resolution led to Nvidia powering the AI revolution with an early ChatGPT partnership.
“Each CEO’s job is meant to go searching corners,” Huang mentioned. “You need to be the one who believes the corporate can obtain greater than the corporate believes it may well.”
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