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Finance Systems > Investing > 3 FTSE 100 shares I feel look undervalued
Investing

3 FTSE 100 shares I feel look undervalued

July 12, 2025 4 Min Read
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3 FTSE 100 shares I think look undervalued
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Contents
DiageoJD Sports activitiesReckitt

I’ve been eyeing some FTSE 100 shares in latest weeks as a result of I feel they appear low-cost. Positive, the flagship index of blue-chip firms has hit document highs this 12 months. However I feel a number of the firms inside it are providing doubtlessly good worth and are value contemplating.

Listed here are three of them, all dividend payers.

Diageo

This week, I purchased some extra shares in Guinness brewer Diageo (LSE: DGE).

Over the previous 5 years, the Diageo share value has fallen 31%. Sure, it has raised its dividend per share yearly for many years. However dividends are by no means assured to final – and the Metropolis is clearly nervous about weakening enterprise efficiency. The previous a number of weeks noticed the Diageo share value hit its lowest value since 2016.

What has been occurring? Weak demand in Latin America is an issue in itself. However there’s a greater threat — a warning sign of wider demand weak point to return elsewhere.

Many premium-priced spirits are seeing clients in the reduction of their spending, whereas over the long term the variety of youthful individuals ingesting alcohol has been heading downhill.

Nonetheless, the market stays enormous – and profitable. Diageo is very worthwhile because of intensive manufacturing and distribution operations that may faucet into its portfolio of iconic, distinctive manufacturers.

JD Sports activities

Within the quick time period, JD Sports activities (LSE: JD) shares proceed to indicate lots of value volatility. I’ve bought just a few shares alongside the way in which to financial institution some earnings.

From a long-term investing perspective, I proceed to see the FTSE 100 retailer as undervalued and it’s at present the largest holding in my SIPP, by far.

Nike has had a tough few years, impacting JD because the US footwear big accounts of a sizeable chunk of its gross sales. A weak economic system additionally poses a menace to revenues. The primary quarter noticed JD’s like-for-like gross sales revenues decline 2% in comparison with the identical interval final 12 months.

However its huge enlargement lately, via acquisitions and new retailer openings, means it’s nonetheless set to develop whole revenues this 12 months.

It’s extremely money generative, has a web money place (excluding lease liabilities) and a confirmed enterprise mannequin with a sizeable buyer base. Final 12 months, working revenue earlier than adjusting objects after curiosity on lease liabilities was £0.9bn. But its present market capitalisation is a cheap-looking £4.5bn.

Reckitt

FTSE 100 shopper items big Reckitt (LSE: RKT) has seen its share value develop 17% to this point this 12 months.

However that also leaves it a 3rd cheaper than 5 years in the past.

Reckitt is now a unique funding proposition than it was then, admittedly. The pandemic period increase in demand for its hygiene merchandise reminiscent of Lysol has eased. The long-term monetary influence of its disastrous 2017 toddler system acquisition continues to ricochet throughout the corporate’s monetary outcomes. One ongoing threat it poses is legal responsibility prices from lawsuits at present in progress.

Stepping again although, Reckitt continues to have important strengths. They embrace a well known model portfolio and confirmed enterprise mannequin.

I see the price-to-earnings ratio of 15 as a comparatively modest valuation: FTSE 100 rivals Unilever and Haleon are on 23 and 24 respectively.

Reckitt’s dividend yield of 4% is above Unilever’s and greater than double Haleon’s. I see it as a share traders ought to think about.

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